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＜p＞Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.＜/p＞ ＜p＞First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.＜/p＞ ＜p＞Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating ? or even doubling ? growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.＜/p＞ ＜p＞This book forms part of the American Marketing Association (AMA) Leadership series: ＜em＞The Seven Problems of Marketing＜/em＞.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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